Cox Brand Icons

Role

Client

Agency

FCB

Cox

Creative Director

In 2018, Cox went through a complete redesign of its core brand. As part of the redesign, Cox tasked FCB with building out a full icon set that could be use to explain the features and benefits of Cox’s Internet, TV, Voice, Homelife, and Phone services.

Cox Full Icon Set

Over the course of 2 years FCB built out the full icon set, making updates as changes were made to the core products. FCB also partnered with internal designers to ensure that icons were represented consistently through print, broadcast, and digital executions.

Work created in partnership with:

Justin Marasigan - Art Director
Leslie Hung - Senior Art Director
Peter DeGuzman - Senior Art Director
Jillian Haley - Senior Art Director
Dan Eggert - Senior Art Director
Alli Elster - Senior Art Director
Apolonia Wielgus - Associate Art Director