Cox Secondary Navigation
Role
Client
Agency
FCB
Cox
Creative Director
Cox tasked FCB with creating a secondary navigation that would allow customers in the Education Center and Support sections of the site to navigate through detailed content. To answer that ask, FCB created a system that could be used for the Education Center and Support sections, but also could be scaled for future use cases as well.
The process started with developing wire concepts for how the navigation could function.
Concept 1 - Exposed Product Menu
Concept 2 - Flyout Menu
As the wires were being finalized, visual design explorations started to determine how the dropdown navigation would be stylized using elements from Cox’s brand style guide.
Visual Design Concepts
The final designs included details for how all levels of the dropdown would be designed. It also included documentation for the interactions on desktop and mobile.
Final Desktop Designs
Final Mobile Designs
Dropdown Documentation
Work created in partnership with:
Anastasia Miranda - UX Designer
Jillian Haley - Senior Art Director