higi Onboarding

 higi wanted to craft a way to engage better with their users during the onboarding process. The design team was challenged with improving the experience of the onboarding flow and redesigning the visuals in order to increase conversion.

 In order for users to get their correct metrics, they must first provide some basic demographic information. In order to collect this information from the user, the flow needed to be optimized and simplified in order to lower the barrier of entry for users. This was achieved by creating a clear path for the user through the flow, and relying on native iOS and Android conventions to streamline the input process.

The redesign also gave the opportunity to add more branded visuals in order to gain more brand recognition and equity. This included adding in illustrations to the onboarding flow which not only work as a defacto progress bar, but also created parity between the website and kiosk.