SportsBiz Linkedin Strategy
Client
Role
Design Director
SportsBiz
As an early stage startup, SportsBiz was looking for a strategic approach to content creation on social media. Although SportsBiz had built a sizable following on Linkedin, the lack of regular consistent content did not allow for SportsBiz followers to engage with its brand.
SportsBiz Linkedin Posts
Since SportsBiz focuses on the business of sports, content was strategically chosen to align to specific sponsorships deals and activations that were making impacts in the sports world.
Partnering with a team of sports marketers, we researched content that would provide relevance to sports events going on throughout the year to tie into SportsBiz’s mission.
Highlighting Top March Madness Activations via Slides
With SportsBiz being a technology company, we were also looking for opportunities to highlight partnerships between sports and technology.
The use of video and motion allowed us to highlight these technologies in a more effective way.
Post Featuring Partnership with NHL and AWS
Post Featuring Optimotion.
Post Featuring Partnership with NHL and AWS
The content that we were posting on Linkedin partnered with the use of more dynamic creative created immediate increases in performance during the first 60 days of implementing the new strategy.
418%
Increase in Reactions
136%
Increased in Comments
37%
Increase in Page Views
33%
Increase in Unique Visitors
90%
Increase in New Followers
*All data represents increases between March 8th and April 8th 2024
SportsBiz Linkedin Posts
Work created in partnership with:
Dave Whorton - CMO
Ryan Kooser - Sports Markting Manager
Robert Matthews - Social Media Intern
Ryan Ness - Social Media Intern